MARK 3100 - PRINCIPLES OF MARKETING

Institution:

Robert Morris University

Subject:

Marketing

Description:

This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. Prerequisite: 30 Credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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