MKT 406 - Retail Management

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

This survey course presents retailing as the ?nal exchange in the marketing process. The course covers such topics as the retail environment, the consumer, retailing careers, human resource management in retailing, site location, store layout and design, the merchandising mix, placing, inventory and distribution, promotion, sales and service strategies, and international retailing. Prerequisite: MKT 230. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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