MKT 365 - Advertising

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

Students are introduced to advertising, including social and economic roles, the organization of the advertising industry, the advertising campaign, market de?nition, budget, evaluating effectiveness, creation of the message, and other topics. Prerequisite: MKT 230. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.