MKT 355 - International Marketing

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

Students are introduced to multifaceted concepts of doing business on an international scale. Among the topics introduced are the cultural, legal, political, and economic environment to be explored before deciding whether or not to expand beyond U.S. borders. Also discussed are international distribution, product development, advertising, and promotion. Offered spring. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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