MKT 348 - Sales Promotion

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

This course presents the theories plus practical applications from sales promotion to the solution of marketing problems, and the search for new opportunities. Students explore a variety of promotional strategies including couponing, sweepstakes, travel incentives and "buy one/get one free." Prerequisite: MKT 230. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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