MKT 345 - E and Direct Marketing

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

This is one of the faster growing areas in marketing. Subjects such as direct mail marketing, marketing on the internet, magazine and other print marketing media, and direct response advertising on radio and television are discussed. Prerequisite: MKT 230. Offered fall. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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