MKT 234 - Sports Marketing

Institution:

Cabrini University - Closed

Subject:

Marketing

Description:

This course is designed to provide the student with an overview of one of the fastest-growing industries in the country and around the globe. In the U.S. alone, it is a $350 million industry. Topics to be explored include the scope of the sports marketing industry, the structure of the industry, application of basic marketing principles to the industry, marketing segmentation, the sports marketing mix, understanding spectators as consumers, managing sports "products," product life cycles, sports sponsorship, and the strategic marketing process. Prerequisite: MKT 230. Offered fall. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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