COM 231 - Comm.Engagement & Soc.Media

Institution:

Cabrini University - Closed

Subject:

Communication

Description:

This course explores the fundamentals of social media as a means of engaging online communities. Students will learn the range of social media tools and best practices. Students will learn how to use social media for both journalism and marketing communication purposes. The course will survey a range of formats, which include news stories, blogs, podcasts, video, eBooks, e-newsletters, whitepapers, and other forms of content. Students will identify leaders with a social conscience who are actively and successfully using digital and social media to mobilize their community of followers to advance thought and action for the common good. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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