MKT 106 - Introduction to Sports Marketing

Institution:

Mercer County Community College

Subject:

Description:

Prerequisite: ENG 101 with a minimum C grade Exploration of the comprehensive nature of sports marketing from a strategic marketing perspective. Examination of basic and detailed concepts covers such areas as sponsorships, branding, promotions, public relations, licensing, and consumer research and behavior, including their effects on professional, intercollegiate and other areas of sport. 3 lecture hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mccc.edu

Phone Number:

(609) 586-4800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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