FAS 205 - Fashion Merchandising

Institution:

Mercer County Community College

Subject:

Description:

Prerequisites: BUS 101, ENG 101, MKT 101, MKT 230 An integrated and customer-centered approach to merchandising. Covers strategic planning, product objectives and categories, industry zones, and product life cycles. Topics include pricing, positioning, placement, market research, environments, demographics, geographics, and psychographics. Emphasizes fashion forecasting with the buying-selling cycle for retail buyers. 3 lecture hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mccc.edu

Phone Number:

(609) 586-4800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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