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Institution:
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Utah Tech University
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Subject:
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Communication
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Description:
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Required of all Utah Tech University Communication majors. Being two-part in purpose, this course first surveys theoretical frameworks for examining public discourse through lenses that identify the mass communication appeals used in democratic societies and capitalistic markets. Second, with the purpose of students developing their own civil voice as citizen-consumers through adopting a critical eye on public discourse, the course also utilizes a case study approach to understanding the rhetorical appeals in free speech, social movements, mass media, the news industry, advertising, art, entertainment, and popular culture. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate the challenge of discovering and using civil voice effectively (PLO2). 2. Explain the role of discourse in democracy, including its birth in ancient Athens (PLO2). 3. Apply basic rhetorical methods for analyzing public discourse, specifically Aristotelian proofs, basic Burkean concepts, and introductory critical theory (PLO3). 4. Dissect the role of rhetoric in social movements and in media production (PLO5). 5. Illustrate the presence of ideology in public discourse (PLO5). FA, SP, SU
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(435) 652-7500
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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