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Institution:
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Kutztown University of Pennsylvania
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Subject:
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Communication Studies
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Description:
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Public Relations above all concerns itself with mediating conflict between an organization and its publics, including the mass media, activist groups, investors, consumers, employees, and the community. This course will introduce students to a variety of conflicts and crises and provide students with the tools necessary for effective crisis communication, in preparation for becoming crisis managers.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 683-4000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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