CDE 315 - EMERGING MEDIA CAMPAIGNS

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

This course will be a study of the ways in which companies and non-profit organizations promote their products and causes to consumers and donors using continuously evolving forms of media. Examples that have now moved from 'cutting edge' to core elements of advertising campaigns include events, product placement, social media advertising, in-game advertising, brand content, etc.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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