COM 218 - Broadcast Marketing

Institution:

Immaculata University

Subject:

Communication

Description:

This course covers translating marketing objectives into media objectives, analyzing audience data and estimating costs, as well as buying and selling advertising time and space for radio, television, Internet and mobile. Students will learn to evaluate all major media assessing their inherent strengths and weaknesses to ultimately develop focused media campaigns and compelling media presentations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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