SAEM 230 - The Business of Concert Promotion & Touring

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This course is a practical guide to creating, selling, organizing, and staging concerts and tours. Topics include: creating the show, being paid, budgeting, promoting and ticketing the show, making money on the road, various types of talent buyers and much more! Prerequisites: SAEM major; Sophomore standing. Course Objectives Upon completion of this course students will be able to: (1) Describe the duties of a concert promoter, including booking the band, securing the venue, hiring stagehands, loaders and security, providing catering requirements, and more. (2) Develop a financial settlement with the artist manager using Excel to determine how much money the performer has earned for their show. (3) Identify the parts included in a performer's concert rider, including what their needs and requirements are for any particular show. (4) Discuss with their fellow class mates why a "booking offer sheet" is prepared and sent to the booking agency before a contract is eventually created. (5) Identify when it's appropriate to use various types of media to promote a concert whether it be radio, newspaper, television or social media. (6) Understand why an "advance sheet" must be used between the production managers of the performer and the artist. They also should be able to identify the items that are discussed and covered in the advancing process. (7) Identify performers' needs and requirements by communicating with sound, light and production companies. (8) Perform an "artist settlement" by using an Excel spreadsheet. (9) Organize the basics of putting on a concert with emphasis on areas such as booking, production, financial and marketing. (10) Analyze case studies in order to determine whether companies made decisions based on ethical best practices or gaining profit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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