PHOT 414 - Business of Photography

Institution:

Point Park University

Subject:

Description:

The course will expose the student to the essential business and marketing principles in the editorial, commercial and fine art areas of the photographic industry. Topics covered include contracts, copyright law, trade organizations, working with non-profits, defining professional grade equipment, the stock photo industry, creating job estimates, negotiation, and the costs of doing business analysis. In addition, financial, legal, organizational, promotional, interpersonal, and ethical practices will be covered. The core assignment spans over the duration the course, students create an analysis of who they are as a photographer/artist by describing their brand, identifying who potential clients would be, and discussing a strategy for reaching those clients. Students must present a unified portfolio as part of the assignment with strategic and tactical marketing applications Prerequisite: PHOT350. Course Objectives (1) Define and employ photographic terminology associated with conducting business: freelance, assisting, staffing, and working with outside contractors. (2) Differentiate price and value in fine art and commercial sales and establish photographer's fees. (3) Practice negotiating with, and writing contracts for, clients such as editorial, corporate and weddings. (4) Observe methods to licensing, managing, copyrighting and protecting work. (5) Assess business relationships between photographer and clients, professionalism, moral philosophies and ethics. (6) Demonstrate how to file tax returns; write off expenses, file a Schedule C and discuss IRAs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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