FMD 321 - Visual Merchandising II

Institution:

Immaculata University

Subject:

Fashion Marketing

Description:

Visual communication has a key role in the success of a company. In this course, students advance skills in visual merchandising and styling to communicate brand identity which translates a company's value into appealing imagery for their target market. The course covers how to establish a career in styling and lays out the base knowledge a stylist must have in order to work in the industry. This course also includes an exploration of fashion terms, icons, history, and sources of inspiration, as well as portfolio building, branding and networking. (Prerequisite: FMD 320)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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