BUS 188 - Social Media In Business

Institution:

Westmoreland County Community College

Subject:

Business

Description:

This course examines the current trends in social media and how these popular Internet-based social networking sites can be a powerful marketing tool for businesses and organizations. Through a combination of selected readings and hands-on projects, students will learn which prominent social medica tools are best suited for various businesses and organizations in order to maintain a current online profile. Upon completion of the course, students will have the knowledge to develop a basic social media marketing plan for a business or organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westmoreland.edu

Phone Number:

(724) 925-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.