MRKT 370 - Sports Marketing Principles

Institution:

Roger Williams University

Subject:

MARKETING

Description:

Prerequisite: MRKT 200The course covers the essentials of effective sports marketing in thecontext of the characteristics that make sport unique from otherindustries; consumer allegiance to sport properties and merchandise,an sponsorship as a dominant form of promotion. The course furthercovers principles of research, segmentation, product development,pricing and communication channels such as advertising promotions,and of course sponsorship.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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