COMM 401 - Entertainment Public Relations

Institution:

Roger Williams University

Subject:

COMMUNICATION

Description:

Prerequisite: COMM 300 and COMM 305This course is designed to allow students to explore public relationsstrategies in the specific industry of entertainment, both in the criticalcontext of the related communication and media theories, and asa practical management technique. Students will be able to applycommunication theory and management skills to both traditionaland emerging media and develop specific skills necessary for theentertainment industry. Students explore case studies from theexperts while critically examining the inner workings of the industriesinvolved. Finally, students will learn how to conceptualize andexecute key communication strategies to achieve specific industry/organizational goals within the entertainment realm.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rwu.edu

Phone Number:

(401) 253-1040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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