COM 402 - Advertising & Integrated Marketing Comm.

Institution:

Lincoln University of Pennsylvania

Subject:

Communications

Description:

In this advanced course students will learn about the structure of advertising agencies/departments, account management and planning, relationship building, advertising/IMC strategies and tactics, psychological and creative processes, branding and positioning, art and copy, and new technologies. This course will also introduce students to the processes of creating advertisements and developing advertising campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincoln.edu

Phone Number:

(484) 365-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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