BMT 340 - Principles of Retailing

Institution:

Cheyney University of Pennsylvania

Subject:

Marketing

Description:

An introduction to retailing, vital factors including classification of retail businesses, consumer behavior, store organization, store layout, store location, retailing, and racial minorities, etc. Prerequisite: BMT210. Offered: Fall term. Previous Course ID - BMT342

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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