MKTG U351 - Consumer Behavior

Institution:

University of South Carolina-Upstate

Subject:

Marketing

Description:

Consumer decision-making processes in a dynamic global marketplace. Selected concepts from psychology, sociology, economics, anthropology, and other behavioral disciplines are examined to develop a managerial perspective on predicting and interpreting consumer responses to marketing strategies. Prerequisite: 54 credit hours earned and MKTG U350.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2008 - 06/30/2013 

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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