MKTG A454 - Promotn Strategies & Advrtsng

Institution:

University of South Carolina-Aiken

Subject:

Marketing

Description:

(Prereq: BADM A350) The study of the entire promotion process for both consumer and industrial products including promotion research, determining the promotability of products, new product introductions, setting of promotion objectives, and deriving the promotion budget.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/01/2008 - 06/30/2013 

Institution Website:

web.usca.edu

Phone Number:

(803) 648-6851

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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