JOUR U428 - Public Relations Campaigns

Institution:

University of South Carolina-Upstate

Subject:

Description:

Exploration and application of the fundamental skills and processes needed for successful campaigns serving professional, corporate and non-profit clients. All aspects of public relations campaigns including publicity materials, teamwork, developing timelines and budgets and presenting proposals to clients are applied; culminating in a completed client-specific public relations plan. Prerequisite: ENGL U102 and JOUR U328; or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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