SEM 245 - Media Relations in Sport/Enter

Institution:

Neumann University

Subject:

Description:

Students are introduced to the role of public relations in the marketing mix and develop those public relation skills which are needed for effective interpersonal and mass communication. The student becomes acquainted with the mass media industry, including print and electronic media. Communication skills which are necessary for working with small groups and for communicating with the media are also addressed. Prerequisite: SM 201 (with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

SEM-245

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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