MKTG 330 - Principles of Selling and Sales Force Management

Institution:

Saint Francis University

Subject:

Marketing

Description:

Personal selling is one of the elements of the promotion mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.francis.edu

Phone Number:

(814) 472-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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