MBAD 532 - Channel Mgmt Strategies in Hos

Institution:

College of Charleston

Subject:

Master Business Administration

Description:

This catalog outlines strategies related to setting the right pries, developing rate fences and using multiple distribution channels to manage price more effectively. Students will focus on the impact or variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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