COM 283 - Principles of Advertising

Institution:

The University of Tampa

Subject:

Communication

Description:

This course introduces students to the historical, cultural, economic, and social aspects of advertising. Students will discuss advertising's relationship to marketing as well as its role in traditional and new media landscapes. This course also provides an overview of advertising management, advertising planning, advertising creativity and concepts, global advertising, and laws affecting advertising. (This course replaces COM 282, Survey of Advertising and Public Relations.)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ut.edu

Phone Number:

(813) 253-3333

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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