COMM 418 - CREATIVE ADVERTISING STRATEGIES

Institution:

University of Mount Saint Vincent

Subject:

Description:

This course uses a team-based approach in thedevelopment of an integrated marketing communications (IMC) campaign for a real world client. Courseparticipants will work in teams and design integrated strategies to solve an advertising problem as agreed uponwith their client. Toward the end of the semester, teams will pitch their ideas to the client for industry critique.Prerequisite: COMM 343

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountsaintvincent.edu

Phone Number:

(718) 405-3200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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