COMM 413 - PUBLIC RELATIONS PROJECT MANAGEMENT

Institution:

University of Mount Saint Vincent

Subject:

Description:

This course examines public relations throughthe integration of theory and practice in the planning, implementation and evaluation of an actual PR campaignand/or event. Emphasis is placed on the effective design of messages and their distribution among keypublics/stakeholders. Course participants will interview for and be selected into a variety of management andteam roles in a PR organization made-up of students in the class. Prerequisite: COMM 344

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountsaintvincent.edu

Phone Number:

(718) 405-3200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.