COMM 343 - INTRODUCTION TO ADVERTISING

Institution:

University of Mount Saint Vincent

Subject:

Description:

This course is designed to introduce students to the history ofadvertising in the U.S. and the development of brands. Students will learn fundamental strategies thatadvertisers use to capture consumer attention, create sales pitches, compete in the marketplace and adapt to theintroduction of new technologies. Additional emphasis is given to ethical considerations as they relate toadvertising and promotions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountsaintvincent.edu

Phone Number:

(718) 405-3200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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