BUSN 211 - SPORTS MARKETING AND CONSUMER BEHAVIOR

Institution:

University of Mount Saint Vincent

Subject:

Description:

Application of marketing principles andconcepts in the sports industry. Topics include historical trends and the evolution of sponsorship marketing,current sponsorship programs and trends, media and sponsorship, sales materials development and creation,sponsorship sales strategies and tactics, program servicing and retention strategies, strategies to guide corporatesponsorships, and program measurement and evaluation. Prerequisite: BUSN 106

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountsaintvincent.edu

Phone Number:

(718) 405-3200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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