MKTG 458 - Marketing Strategy

Institution:

Coastal Carolina University

Subject:

Marketing

Description:

(3 credits)(Prereq: MKTG*351 and MKTG*357) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S

Credits:

3.00

Credit Hours:

Prerequisites:

Take MKTG*351 MKTG*357;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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