COMM 323 - Imagery of Advertising

Institution:

Coastal Carolina University

Subject:

Communication

Description:

(3 credits)(Prereq: COMM 150 or JOUR 201) A study of the communicative power of advertisements; introduces concepts and techniques used by advertisers to create, target, and place advertisements through various media. Through critical inquiry and rhetorical analysis, students will be able to look beyond the surface of an advertisement and recognize what it is saying to the consumer and about our culture. Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Take COMM*150(5656) or JOUR*201(JOUR_201);

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.