MKTG 357 - Marketing Research

Institution:

Coastal Carolina University

Subject:

Marketing

Description:

(3 credits)(Prereq: A grade of 'C' or better in CBAD*291 and CBAD*350) Case problems and field projects in the application of marketing research methodology, topics include problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F,S

Credits:

3.00

Credit Hours:

Prerequisites:

GROUP: Take CBAD*291 or STAT*201; Minimum grade C,TR; GROUP: Take CBAD*350; Minimum grade C,TR;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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