MKTG 351 - Consumer Market Analysis

Institution:

Coastal Carolina University

Subject:

Marketing

Description:

(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) A study of buying behavior, both consumer and industrial, and the marketing research process... includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F,S

Credits:

3.00

Credit Hours:

Prerequisites:

Take CBAD*350; Minimum grade C;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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