MKG 540 - Strategic Marketing in a Digital Economy

Institution:

Jacksonville University

Subject:

Description:

Prerequisite: ACCT or equivalent. Examines information as the basis for strategic decisions by marketing managers in consumer, commercial and industrial markets. Designed to enable students to acquire the necessary skills in planning as well as those needed to make necessary marketing decisions. It explores serving customers electronically using the Internet, cell phones and other mobile devices. Topics covered include personalization and customization, technology readiness, self-service technologies and e-service quality measurement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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