DSIM/MKG 371 - E-Business Management

Institution:

Jacksonville University

Subject:

Description:

Cross-listed with MKG 371. Three hours per week. Prerequisites: DSIM 203. This course prepares the next generation of business managers for success in electronic business. It explores the tools, skills, business and social implications of emerging electronic business. In addition to acquiring basic skills for identifying electronic business opportunities and creating a presence in the online marketplace, the student reexamines fundamental processes of business as they are performed in cyberspace in contrast to the marketplace. Topics include an introduction to the economics of information and information products, the roles of e-supply chains, corporate portals and public business-to-business exchanges; e-support services, auctions and e-commerce security issues and processes; the impact of e-commerce on organizational strategy and industry structure; in depth assessment of successful e-commerce strategies; and innovative e-commerce systems. Students have to complete an organizational case study of e-business technology implementation and create a business plan for a technology venture. Credit cannot be awarded for both DSIM 371 and MKG 371.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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