COM 472 - Advertising & Promo Campaigns

Institution:

Southern Connecticut State University

Subject:

Communication

Description:

Prerequisites: 'C' or better in COM 200 and 205 and 215 and 225, 236, 253, 287, and 335. Promotion and advertising strategy in planning, designing, implementing, and managing effective communication campaigns. Students will execute comprehensive promotional campaigns. Professional standards stressed. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southernct.edu

Phone Number:

(203) 392-5200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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