MAR 4802 - Marketing for Managers

Institution:

Palm Beach State College

Subject:

Description:

This course helps develop the marketing knowledge and skills necessary for the successful manager of an organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.palmbeachstate.edu/

Phone Number:

(561) 967-7222

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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