ENT 2120 - Entrepreneurship Marketing and Selling

Institution:

Palm Beach State College

Subject:

Description:

In this course, students will acquire the skills to successfully plan and research the marketing aspects of launching a new business venture. Students will analyze marketing opportunities, research target markets, develop a marketing strategy, and develop brand positioning. Students will learn how to develop new products and services and provide a foundation for establishing pricing strategies. Online marketing tools will also be explored. Students will write a comprehensive marketing plan for a new business venture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.palmbeachstate.edu/

Phone Number:

(561) 967-7222

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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