COMM 338 - Principles of Advertising

Institution:

Westminster College (Salt Lake City)

Subject:

Communication

Description:

Explores the history, social impact, and mechanics of advertising. In addition to analyzing advertising as a medium of expression, the course focuses on the copywriting and designing of both print and multimedia advertising. (4)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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