ENGL 6022 - Promotional Writing

Institution:

University of Cincinnati-Main Campus

Subject:

Description:

Students will be introduced to the theory and practice of writing promotional copy for print and broadcast media. Readings will focus on theories of social psychology as they apply to attitude formation, on demographic and psychographic variables among audiences, and on promotional writing style.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uc.edu

Phone Number:

(513) 556-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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