ENGL 3077 - Visual Rhetoric

Institution:

University of Cincinnati-Main Campus

Subject:

Description:

Students will be exposed to a wide-ranging approach to what visuals mean--from a book to the interface of a software application to a logo to an advertisement from a print magazine to the splash page of a web site. Students will explore how different types of texts are designed focusing specifically on the interaction of visual and verbal elements and how effective that interaction is. Based on theories from a variety of fields (such as graphic art, film studies, art history, psychology, reading, computer science and professional writing), students will analyze what it means to see and then to read visual-centric texts. Projects will ask students to create their own rhetorically aware visual artifacts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uc.edu

Phone Number:

(513) 556-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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