BUS 450 - Advanced Customer Focus and Satisfaction

Institution:

Missouri University of Science and Technology

Subject:

Business

Description:

Major emphasis is given to the concept of customer focus, with coverage of techniques for obtaining customer needs, measuring customer satisfaction, developing products and services to satisfy customers, and maximizing the benefits of customer feedback. Individual focused research is included. Prerequisite: MKT 311 or MKT 307 or Eng Mgt 251. (Co-listed with MKT 450)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mst.edu/

Phone Number:

(573) 341-4111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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