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Institution:
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Missouri University of Science and Technology
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Subject:
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Business
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Description:
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Major emphasis is given to the concept of customer focus, with coverage of techniques for obtaining customer needs, measuring customer satisfaction, developing products and services to satisfy customers, and maximizing the benefits of customer feedback. A semester long HoQ project will be done. Prerequisite: MKT 310 or MKT 307 or Eng Mgt 251. (Co-listed with MKT 350)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(573) 341-4111
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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