HRHM 4110 - Meetings and Convention Management

Institution:

Southern Utah University

Subject:

Hotel, Resort & Hosp Mgmt

Description:

This course prepares students for a hotel sales and marketing position. Students study the scope and segmentation of the convention and group business market, the marketing and sales strategies to attract markets with specific needs, and the techniques to meet those needs as part of meeting and convention service. (Spring) [Graded (Standard Letter)] Registration Restriction(s): None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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