AA 6810 - Marketing in the Arts I

Institution:

Southern Utah University

Subject:

Arts Administration

Description:

Students will be able to identify and develop arts audiences and to increase earned income through the study of audience segmentation, market research, branding, special promotions, advertising, public relations, and online marketing. This course is preparatory to AA 6830. (Fall) [Graded (Standard Letter)] Registration Restriction(s): Arts Administration students only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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