BUSN 2211 - Introduction to Advertising

Institution:

Utah State University

Subject:

Business

Description:

Introduces students to the basic techniques used in advertising. Teaches the use of marketing information and research to develop effective advertising campaigns for different media. Other topics include basic design skills, advertising terminology, examples of effective advertising and simple market research. Prerequisite/Restriction: An introductory course in marketing, such as BUSN 2201, is recommended.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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